CAMRIS International - Technical Expertise

CAMRIS provides statistical analysis and media trending based on regular monitoring of key media sources, with expert knowledge of countries and their media culture.

Our consultants research media structure, target audiences and other aspects of the foreign media environment in support of strategic communication efforts. They also assist in the conduct of qualitative and statistical analysis of events, activities, people and groups based on specified requirements and parameters, as requested by DoD, and generate weekly statistical trends based on daily monitoring of specific outlets across the COCOMs

Our analysts identify such media trends in foreign languages, contextualizing them in the target culture and enabling the US client to predict certain reactions to messages through choosing specific timing or language or target audience.

CAMRIS provided media services to USG in anti-narcotics related projects under the USAID Peru Alternative Development Program and the USAID Ecuador Northern Border Communications Program.

Example: USAID, Ecuador : Communications and Public Diplomacy in Ecuador's Northern Border Region

Challenge: To assist U.S. Government efforts to bolster civil society in Ecuador 's northern border region through media, communications and other public diplomacy activities; and through these activities, to contribute to increased stability in the region, strengthened cohesion between populations in the rest of the country and the northern border region, and improved resiliency against potential negative effects from cross-border conflict and drug trafficking.

Solution: CAMRIS provided professional services supporting all aspects of conception, strategic communication development , and implementation. Media and public opinion within the northern border region, which had been susceptible to threats from instability on the Colombian side of the border, demonstrated measurable improvement in increased pro-Ecuadorian identify and sentiment and also improved investment climate and stability. USAID was awarded the prestigious 2006 "Magellan Award" in the platinum (first place) category for the community relations/nonprofit and governmental body category.

CAMRIS was a subcontractor in the $81 million contract to provide US Strategic Command (USSTRATCOM) with worldwide foreign media analysis to support joint/combined operational planning related to intelligence, information operations, global strike, and strategic communications in support of the then-Global War on Terrorism (GWOT), now counterterrorism efforts, USSTRATCOM missions and other assigned tasks. CAMRIS provided senior analysts to support the collection and analysis of open source material. Our media analysts prepare intelligence reports for distribution to USSTRATCOM, CENTCOM, DIA and other interested parties for their assigned areas of responsibility such as Afghanistan, Pakistan and other Western Asia locations, Pan-Arab, Lebanon, Syria, Iraq, Qatar, Yemen, Saudi Arabia, UAE, Kuwait, Egypt, Iran, Spain, Colombia, Venezuela, Russia and others. CAMRIS languages include but are not limited to Arabic, Russian, Spanish, French, Pashto, Urdu and Dari.

In addition, CAMRIS International, as a subcontractor to SOS International, has designed a technical solution set to perform Foreign Media Analysis and Information Operations in support of the Foreign Media Analysis mission. Our technical solution intakes native language multi-media (print, audio, TV, web, blogs, and other internet sources), standardizes the data into one common dataset, and provides analysis tools to the end-users. The analytic portion of the program provides the client with both quantitative and qualitative analysis of key information found in foreign media that is relevant to counterterrorism efforts and/or US sentiment. The process provides a powerful tool for capturing open-source communications in any language for analysis, measurement of the effect of the messaging, and input for achieving a balance of local and national media and objectives -such as media impact on national cohesion in any country of interest.

CAMRIS provides the DEA with a media clippings management software that supports the media relations section with consistent news monitoring and analysis.